Supporters are the number one stakeholders of the game and I love how KFC is always breaking boundaries to bring fans closer to their heroes.
KFC’s latest idea to drop the iconic #KFCBigBucket inside the stadium during #KFCT20 Internationals this season has been a real hit with fans.
The way it works is that fans at the stadium stand a chance for them and four of their friends to get an upgrade and watch a few overs with a Protea on match day from the #KFCBigBucket.
Fans at home can also get involved by getting together with friends and taking a selfie of them enjoying KFC with the game in the background to stand a chance of winning KFC for a year.
You know a campaign is a hit when fans heed the call to action.
A quick glance at the #KFCBigBucket hashtag will tell you that this initiative to bring fans closer to their heroes is succeeding.
On Friday night, I got to experience the #KFCBigBucket at SuperSport Park alongside media friends, Thomas Msengana and Pasi Koetle.
It was such a buzz as hysterical fans ran into the #KFCBigBucket with the biggest smiles on their faces.
They were treated to KFC as they watched a few overs with former Protea, Neil McKenzie, who provided great insights to keep fans enthralled throughout the match.
It was great to interact with friends and families that won the opportunity to be upgraded to the #KFCBigBucket! You could sense how much it meant to them!
Another highlight of the evening was the awesome innings break activation where a fan could win #KentuckyForAYear if he/she threw a ball into an inflatable #KFCBigBucket.
Congratulations to Ivor Swartz who landed the ball brilliantly inside the giant inflatable.
Will you be at Wanderers Stadium for the final KFCT20 between South Africa and Sri Lanka on Sunday, 24 March? If so, then share a picture of you and your mates at the stadium and you could be upgraded to the #KFCBigBucket.
Photo 1 caption: Great to attend the second T20 International between the Proteas and Sri Lanka at Supersport Park on Friday. Photo: Supplied
Photo 2 caption: A feature of the series is the #KFCBigBucket activation, which was on the grass embankment with an excellent view of the action. Photo: Supplied
Photo 3 caption: I joined cricket legend Neil McKenzie and radio star Thomas Msengana in our support of the Proteas chasing a series title at home against Sri Lanka. Photo: Supplied
Photo 4 caption: The KFC-themed brass band lent a great tempo as the contest between batters and blowers grew, keeping heads bopping and feet tapping to beat the tension. Photo: Supplied
Photo 5 caption: The action was fast and furious, with lots of boundaries and pyrotechnics lighting up the evening’s excitement. Photo: Supplied